Tuesday, 9 July 2013

Bad-ass, Good-bum

Jeans are trousers made from denim or dungaree cloth; often the term "jeans" refers to a particular style of trousers, called "blue jeans" and were invented by Jacob Davis and Levi Strauss in 1873[1]. There have been a great many styles of jeans to have graced us throughout the decades since their creation. 

Flare jeans were most popular throughout the 70s and to hippies; also known now as puddle suckers due to the impracticality of the excess fabric round the foot area loves the wet weather of Britain and drinks the rain water right up to knee level! Skinny jeans take as long to get on as they do to take off, too long! There are Low-rise jeans that accentuate any tiny stomach that you might have and make it look bloated or pregnant. The recently popular High-waist jeans that make your upper body look stunted and ride up where no clothing should ride. Then you have Wide-legged jeans and Boyfriend jeans, which albeit comfy, look like you've just got the wrong size or hiding a bit of extra weight.
The pair of jeans which stands the test of time and that has been here from the beginning, winning all of the awards are the Bootcut Jeans. Unfairly recently known to most as Mum-jeans. It should be noted that they were first commonly worn by Cowboys, then Greaser sub-cultures and notable throughout every decade since, as they are the most enduring style of all jean-types for their immense design!

Originally influenced by the naval-cut trousers of the 1850s, Boot-cut jeans found prominence amongst cowboys and ranch workers as they allowed them plenty of room to wear their favourite boots, whilst still being tight enough around the hips to wear whilst riding a horse[2]. Though horse riding is one of the lesser forms of transport nowadays, the practicality of the Boot-cut jeans just won’t quit.

Though there have been trends which have overtaken the Boot-cut style, like the most recent Skinny jeans craze; it seems like practicality always wins in the end, just like the hare and the tortoise. The comfort and flattering cut of the Boot-cut is why it was the first pair to have been created and George at ASDA appreciates this ingenuity.  For the bad-ass, good-bum jeans that will outlive all fashion crazes and last the length of time, all you need is Boot-cut!

[1] http://en.wikipedia.org/wiki/Jeans
[2] http://www.articlesbase.com/fashion-articles/why-bootcut-jeans-are-never-out-of-fashion-4374010.html

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