Beautiful sanitary towels?

Sorry to go completely off topic but has anyone seen the advert for the 'new design' always sanitary pads?

Forgive me if I'm wrong, but, what the hell? 'Protection made more beautiful'? I must be completely mad but why would you want a sanitary pad to look beautiful? It's not like you look at it in detail. And certainly once used, it will look anything but beautiful (urgh TMI). What an odd marketing strategy.

Maybe I'm getting old or something. I am nearly 30. But I really, really don't get it!