You know that feeling when you slide into a freshly laundered bed, or put on a brand new dressing gown? That fluffy feeling, accompanied with a soft scent is one of the nicest feelings in the world, in my humble opinion! Comfort Pure sent me one of the most amazing things I have ever received, a cuddly toy made from a drawing my daughter did back in December. It was one of my daughter's first really expressive drawings, a parrot for my sister in San Francisco. Thank you Comfort, it's fabulous and such a precious memento of a wonderful drawing. We are going to treasure it, once we can get it back from our daughter!

Comfort Pure has recently introduced an Ultra-Concentrated version of the well loved Comfort Pure, but in a more concentrated format. It is still the UK's number one fabric conditioner for sensitive skin, which is fantastic for us because my son has especially sensitive skin and doesn't react well to us changing any kind of washing supplies. Comfort Pure’s skincare research is also recognised by the British Skin Foundation, and the formulation is dermatologically tested and especially for people with sensitive skin.

One of the things I love about Comfort fabric conditioner is that it ensures clothes are incredibly soft and have a really nice smell. The freshness lasts a long time and makes sure the family's clothes smell lovely in the drawer and throughout the day.

It's very cost-effective too, although the new pack is smaller, because it is concentrated, the new formulation lasts for an impressive 38 or 64 washes. Running a B&B means we get through an awful lot of washing and Comfort Pure ensures that our guests can also experience a little dose of love when they come and stay here! I want the towels to be as fluffy and soft as possible and Comfort Pure provides them all.

Comfort Pure Ultra-Concentrate has a RRP £3.30 for 38 washes and RRP £4.89 for 64 washes and is available from all major supermarkets. For more information please check out Comfort's website.

Disclosure: We were sent a Comfort Hamper for the purpose of this post. This had no impact on my post, which is honest and fair.

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