Adopt a Cow with Cadbury Dairy Milk Buttons

When I was nine, and visiting my grandma, I 'adopted' a cow. Well, I guess he was more of a calf. I imaginatively named him 'Moo'. He lived in a field outside grandma's house and for the two weeks that I stayed with my her, I visited him daily, feeding him grass and chatting to him over the fence. Thankfully for today's children there is an easier way thanks to Cadbury's exciting new 'Adopt a Cow' campaign.

The campaign comes after Cadbury Dairy Milk Buttons research showed that children aged between four and eight have some very interesting views relating to cows. A third of children questioned, didn't know that milk comes from cows and one in five thought milk comes straight from the fridge or supermarket.The children were also a little confused about their size, with one in ten believing that cows are the size of a double decker bus! Although to be fair it must feel like that if you are four and standing next to a cow!

The findings of the research indicated to Cadbury that many children haven't yet had the opportunity to learn about cows, as many of them have limited access to them, particularly in cities. My children are six and eight and we live in the Yorkshire Dales, in a rather rural part of the UK. In fact a traffic jam for us is likely to be caused by cows being taken to and from the milking sheds, or a herd of sheep moving fields. Cadbury created a realistic animatronic cow named Buttons who took to the streets of London to educate families as to what cows actually do.

There are 23,000 cows which produce the fresh milk that is used to make Cadbury Dairy Milk Buttons. The Adopt a Cow initiative means that 20 families will get to meet one of the Cadbury cows in real life! If you are interested in adopting a cow, or enter the competition to win a glamping getaway to meet the cows, all you need to do is buy one of the promotional packs and enter the unique code, found on back of packs, onto the website.

As for my story, I am still a huge fan of cows, and regular viewers of my Instagram Stories, will know I often chat to the cows on my walks and runs around our local area! We're very lucky to live in an area full of dairy cows. If you are interested in adopting a cow, look out for special 'Adopt a Cow' packs of Cadbury Dairy Milk Buttons in stores near you.

To keep up to date on other exciting news about Cadbury, visit or tweet @CadburyUK.

Disclosure: This is a sponsored post. All opinions are my own.